In spite of quasi-recent changes that have impacted many promotional strategies currently in use online, content marketing still remains effective! Search engine changes such as those Google has implemented has indeed altered the effectiveness of many internet marketing strategies. But a closer look reveals that these changes target those more intent on ‘gaming’ the current system. Using content however to market a business or product still remains one of the most fundamentally sound strategies online!
Here are 3 reasons using content to promote anything online remains as effective as it is and why in fact it is in demand!
People Crave Information
The public in general has a craving for all kinds of information ranging from increasing their education in any given area or field to getting their questions answered. Whether it is structured research or casual surfing folks are always scouring the internet for anything published that serves their interests. For marketers this is why using content is so effective sine it targets the public and you already know that they will be looking. Remember this is the foundation upon which the internet was originally built! After all it is refereed to as the information highway so there must be a reason! If you deliver what they want, people WILL find it!
Businesses Crave Information
Many businesses will leverage information created by others and this is perfectly legit provided they credit the author! In fact in many ways this makes good business sense since much time and effort is needed to create and publish quality information! Here too having other businesses use what you have published helps give you added exposure and is another reason this tactic is one of the most effective internet marketing strategies used online.
Search Engines Crave Information
Yes, the big bad search engines who seem to rule the internet are actually depending upon us to create and deliver to them the fresh information they need just to survive. Pretty empowering thought is it not?
In so many words when using content to market anything you are also actually ‘stocking’ the stores for the search engines since they need something fresh and useful to display in search results. Remember the search engines are the facilitators and not the creators, therefore they need information and as much as they can get.
Despite recent changes concerning the ‘rules and regulations’ that ‘govern’ online promotional tactics, content marketing still remains needed and effective. Unlike most internet marketing strategies using content serves a purpose other than simply promoting goods and services. The 3 reasons discussed above show the grass roots importance of people using content when working online. It is just as much in demand as it is a highly effective way to build exposure and credibility! So as new search engine changes are announced and implemented it is safe to say that the current demand for fresh content will not be affected. After all how could it since this is what the internet has been built upon!
